Sunday, December 26, 2010

Pricing factors for smart phones


Smart phones are one of the most technologically advanced electronic gadgets. As the telecommunication facility is getting wider and people have more options in the electronic gadgets, there is competition among the Cell Phone manufacturers. Every manufacturer wishes to win over the competitors, and therefore, always on a search for inventions. To win over the competitors, they have one basic and simple approach that is to offer more features at an affordable rate. Every day we come across a new version of the smart phones with some new features, and there is a competition for price reduction as well. It is obvious that the customers will prefer those phones which are lower in price range, and higher in the feature range.

One of the most important factors in the pricing for smart phones is the Touch screen facility. Touch Phones belong to a number of categories, and the respective categories fifer from each other with the screen quality. By screen quality, we mean the screen resolution, the screen dimensions, and the sensitivity of the screen. If the screen can exhibit better resolution quality with a wider base, definitely it will be on the higher price range. And the sensitivity of the screen depends on the complexity of the screen design. The price of the smart phone increases with the complex designs incorporated in it.

To stand the competition in the Touch Screen Phones market, manufacturers adopt various strategies. Reduction of the production cost certainly reduces the price, but imagine the situation where your production cost is in the same level that of your competitor. In such a case, you can reduce the price by following a number of strategies. If you can minimize the number of middlemen between you and your final customer, subsequently the price reduces. Pricing depends on the policy of the manufacturer as well. Suppose you are to choose between a very big distributer with a wide spread network, and a number of small distributors with limited network. In such a case, you are to optimize cost with the network your distributor will be offering. Choose the option that enables you to reach a wider market with minimum cost. However, you cannot do much if the tax imposed on the manufactured item is too high. The price has to go up then.

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