BlackBerry Ignites with the Torch

BlackBerry has successfully permeated the consciousness of mobile phone users all across the globe. Its amazing transition from a corporate executive’s tool to the average Joe’s gadget proves that its manufacturers are indeed key players in the smartphone business. The distinctive and even rousing trait of the BlackBerry is that it didn’t have to mimic its competitors’ strengths to make a name. The brand itself is an icon for not just ‘smart’ phones but genius phones. There’s no wondering why it has received much praise from critics and positive feedbacks from BlackBerry owners. The company’s new offering, the BlackBerry Torch, was particularly welcomed with a resounding applause and was even hailed as “the best BlackBerry ever”. Such statement may raise an eyebrow or two for those who aren’t familiar with this particular series. However, there are facts to validate such campaign and they will be discussed in this article.

For more than a decade, Research in Motion (RIM) has developed a wide assortment of topnotch cell phones. The BlackBerry family tree is comprised of a number of series, namely the BlackBerry Pearl, the BlackBerry Curve, BlackBerry Storm, the BlackBerry Bold and most recently, the Torch series. The range of models under every category has diverse features that exude a unique appeal and give them their own niche in the market.

Launched in 2010, the Torch 9800 is equipped with a QWERTY keyboard and a sliding multi-touch screen display. Considering the constant war of the QWERTY and touch screen phones, this model definitely has the best of both worlds and stands out among all BlackBerry devices. Form meets function in the 9800 as it is powered by the latest BlackBerry OS 6.0, hence a guaranteed excellent performance. Moreover, the 9800 slider promises quality shooting experience through its 5 megapixel camera with flash, continuous auto-focus and image stabilizer. And should you want to relive special moments, you can use the built-in video recorder. Don’t worry about running low on data memory and battery life as the Torch proudly has an expandable memory and longer talk time of up to 5.8 hours.

Furthermore, owners of the 9800 can always catch the latest buzz in their communities with the integrated social network feeds in their device. Or they can create a buzz themselves by updating and posting on their social networking sites. In addition, your internet experience is also made more convenient with tabbed browsing and fun bookmarks.Now you no longer have to ask why it’s called the ‘best’.