Brand awareness and reliability

Smartphones are high-end mobile phones that offer their users not only reliable connectivity but also more advanced computing ability. When compared to a conventional mobile phone, it is far superior both in terms of the number of features it offers and in its functionality. A personal digital assistant, known universally as a PDA, now come in a variety of forms such as a cell phone or tablet. Smartphones essentially combine the functions of a PDA with those of a mobile phone and a large variety of these devices are currently being manufactured around the world.

The motherboard or printed circuit board of high-end smartphones’ operating systems is available on the market at such a cheap rate that mass manufacture of these devices is a very simple and affordable procedure. This has caused many companies to move into the manufacture of cell phone handsets, however since the technology was introduced only a few pioneering brands have been truly successful.

These companies have been able to capture the lion’s share to the market with the help of well-established branding awareness and marketing strategy for their products and services. The costs of branded mobile phones are much more than ordinary smart phones. Yet consumers worldwide have faith in these brands, be it for touch screen phones or various BlackBerry models or other high-end mobile devices.

Moreover, socially the choice of mobile phone has become a matter of prestige and to portray a better image of ones self many people would rather choose a quality, market-leading model. Buying a cheaper yet relatively unknown model has several disadvantages. What you save in initial costs is tempered by the fact that it is will often be difficult to find a spare accessory for that particular model when it is in need of repair or replacement.

Spare parts might only be available from the specific manufacturer who could be an overseas-based company and thus hard to locate the head office and get help for maintenance. On the contrary, if you are in the safe hands of one the more globally prominent brands, getting replacement duplicates parts or original accessories can be easily done pretty much anywhere in the world these days. A brand’s reliability is also totally dependant upon a manufacturer’s past track record and corporate stability in the industry. Reliable brands can achieve this stability are largely guaranteed business, come rain or shine.