Tuesday, October 4, 2011

Could the current woes with the Blackberry PlayBook be an elaborate ploy to blindside the competition?


Why they named a serious gadget the PlayBook and then went out to launch it for the masses without great fanfare has us wondering. Most people in the technology world are wondering how great BlackBerry will do in the tablet market. If BlackBerry PlayBook was trying to challenge the Apple iPad, they did an unimpressive job of it, so unimpressive Sprint cancelled its deal months after the great launch because the sales weren’t as convincing, or maybe because most people who aren’t Blackberry users failed to see why they should buy a tablet that needed to have another BlackBerry device to access your e-mails because you might not be in a Wi-Fi hotspot. Most people think it was a case of bad marketing, some people think it was just bad timing, but how bad is the playbook to make it so hotly debated.
RIM introduced operating software unlike any other in the Smartphone market. The QNX, for example, developed features like bridging the tablet to another BlackBerry to ensure security of your e-mails. As confusing as that is, it’s almost like RIM wasn’t really trying to capture a new market of people who had never used BlackBerry, but had their sights set on the existing customers. The question that begs to be answered is why Wi-Fi? This and more questions have been asked about the design of the Playbook, and where the company was trying to make its mark.
There’s a lot that can be said that is good about the BlackBerry PlayBook accessories. It is smaller at 7-inches and weighing only 425g, sleeker, has a fast processor, and the front and rear-camera feature is a nice touch. The screen resolution is the best in the market, and the spreadsheet and word-processing viewing ability is particularly useful for business people. For serious multi-taskers, it is a great tool to have. You can play a game watch a video, and look at excel sheets all the same time with all applications working at the same time, also.
There is one great gripe that people have; the lack of third-party applications. The Playbook as it’s presented looks like a work in progress, but a work in progress that is undoubtedly not helping the company to move forward and claim a worthy spot in the tablet wars (as they are now referred to). Apple is sitting pretty at the top, even the Samsung Galaxy tab has been lauded as a great tablet when compared to the PlayBook. Maybe when they named it, they had something in mind like a sports PlayBook, which is only a guide to how a team plays but is adaptable once in play. Maybe by the time this game is over we will see some spectacular plays that might just put BlackBerry’s PlayBook in the lead. Buy BlackBerry PlayBook today.

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