Latest AT&T BlackBerry Torch Commercial - When 'Business Meets Fun'

The latest AT&T BlackBerry Torch commercial – When ‘Business Meets Fun’ is captivating because it portrays the device tailored for business as having at last discovered how to have pleasure too. The phone itself is beautifully designed. This commercial is doing a lot in driving the point home about what you can do using the phone. This latest T-Mobile BlackBerry commercial – when ‘Business Meets Fun’ – shows what you can do with the device, whether in the office, travelling or when having fun on a roller coaster or skating. This commercial, unlike previous ones, is not boring. One will be forgiven for judging it as being funny.

From the commercial one can conclude that both AT&T and RIM have discovered that the BlackBerry captures the market better if advertised as a business gadget. The advert in an interesting way is focused on business mobilization. In the commercial the device is used all over, from fashion rostrums to airport runways. The device allows you to keep on top of things even when you are engaged in other activities. It is a one stop for work and fun. It allows time to those who need a relaxed moment in the course of their mandatory daily routines.

In the commercial, people conduct their daily business while relaxing in an entertainment park. The commercial uses the song ‘Everyday’ by Buddy Holly, composed by Norman Petty and Charles Hardin. The ad can be described to a person who has not seen it as a roller coaster in place of the subway commuters have been waiting for. Taxi riders hail bumper cars instead of cabs, a woman rolls through an office on roller skates, a free fall ride takes people down a building in place of a lift, while others are taking a spin on a tea cup.

The BlackBerry Torch is Research In Motion’s most fascinating production. Unlike other BlackBerry models in the past, this device provides the user with more applications than e-mail. The Torch was designed on the platform of the original BlackBerry, but with consideration for the person who would need to use the phone in his free time to do more than sending and checking e-mails. The new device had a 3.2 inch screen, a new operating system and an improved web browser. It has, however, retained the keyboard famously associated with BlackBerry gadgets.